The protagonist Shingo is an honor student attending an elite academy. While he excels in his studies, his shy and introverted nature makes it difficult for him to create opportunities to meet girls. Currently, he is particularly interested in four girls who live in the nearby shopping district. They are shop attendants from a rice cracker shop, a tea shop, a cake shop, and an esthetic salon. Shingo, unable to initiate a conversation with them, spends his days passing by the shopping district.

One day, Shingo, at the request of his sister, takes on a part-time job as a private tutor and becomes acquainted with the girls as their teacher. This leads to a significant change in his daily life. Through various encounters and events, he discovers the depth of their personalities that he couldn't perceive just by watching from a distance. Shingo realizes that romance is more complex than he initially thought. The girls wear aprons from their respective shops over their school uniforms. Additionally, the "Shopping District Gossip Circular" system allows players to obtain various information and use it as hints to capture the hearts of the girls.